Google has added a new section to the Play store for promoting a free application every week. It started last week with its first promoted app, Ultimate Guitar Tabs & Chords.

The new feature lets Android users try out the promoted apps free for a week. The section was first spotted by Android Police by scrolling down on the apps page of the Play store.

Google's new feature highlights one app per week and it can be (after 7 days) purchased for its current price. Guidelines for the app promotion is still undetermined as of the moment.

According to Venture Beat, the new section allows users to discover new apps with less the fuss. Users now won't have to scour the top charts to look for a useful app, making it more efficient to look for new stuff.

Android users that have no time to check out what's new can take advantage of the new Google Play feature. Currently, the promoted app of the week is card game called "Card Wards - Adventure Time." As of the moment, Google has not released added info for the new Google Play Section.

In other news, advertisers are demanding Google discounted ad prices after recent boycotts. U.S. and U.K. based companies have already pulled out their ads after appearing on extremist YouTube clips.

Rob Norman, chief digital officer for Group M said that negotiations are being made. According to Financial Times, the negotiations include reduced rates for premium advertising.

He added that the reduction will restrict advertisers to "much safer channels." AT&T, Volkswagen, Johnson & Johnson, and McDonald's UK are among the companies that stop their ads in Google.

News broke last week that several brands have been appearing in extremist content. Google has not yet released an official statement about the discounts. Stay tuned for updates.