After a successful release in the emerging markets of Pakistan and Indiana, Google is set to release its Google Android One mid-level smartphone in the US. According to reports, the great reception that the Android One received in the Asian countries prompted Google to gamble on a release of the mid-level smartphone in US market.

Though no details have been made as to what third party manufacturers will take on the production side of the Google Android One Project, still the gutsy move from the search engine company may spark the beginning of the next generation of smartphones in the United States.

According to reports, Google may have a tough time introducing the Android One mid-level smartphones in the US market this despite the affordable price of $200. The success that the affordable smartphone units have in the different markets may not entirely translate to success in the United States.

US market is an entirely different monster. Unlike the budget conscious smartphone market in Asian countries, US consumers tend to look for function and features more to the point of ignoring the high cost. Also, media marketing plays a great part to the success of products in the United States. But all this doesn't seem to derail Google's plans.

Google is reportedly willing to spend a substantial amount on advertising the soon to be released Android One smartphones in the United States. With this huge backing from Google, the mid-level smartphone market may just take flight. Now, it's up to the smartphone manufacturers if they are willing to take the same risk as Google.

In the US market today, Google is only able to provide a genuine Google Android experience to those consumers who are willing to cough up more than $650 for a smartphone. Introducing Android One phones may target a brand new demography for the tech giant in the United States Market.