Microsoft just reported earnings for the quarter ended March 31, and much to their dismay its lauded Surface lineup registered a considerable 26 percent drop in its revenue. Let's take a gander at possible reasons that led the company to this position.
First off, the Redmond-based tech behemoth's new Surface Book, which comes with new Performance Base and Surface Studio, the company's latest offering in computer segment, carries a steep price tag; in fact, they cost about a couple of thousand dollars. Moreover, these machines are designed for professionals who don't mind shelling out a lot of money for a computer and are not ideal for an everyday user.
Tech buffs went berserk over Microsoft's Surface Pro, but it looks like the laptop/tablet hybrid failed to sweep them off their feet. Microsoft attributed slower Surface sales to lower than anticipated Surface Pro unit volume, on a call with CNBC.
Microsoft debuted the latest model of the Surface Pro 4 back in Oct. 2015. Those bent on getting their hands on it are now resorting to devices from rivals including Samsung, Dell, HP and others who offer tablets that are not only geared with state-of-the-art components but are also thinner and lighter.
Aside from that, Microsoft needs to beef up the Surface Pro lineup with Intel's seventh generation chip, which almost every other manufacturer is using on their computers. There's also hearsay that Microsoft will not unveil the Surface Pro 5 at its looming May launch event. Instead, the company is likely to introduce its new Windows 10 Cloud platform which will help it take on Google Chromebooks.
Microsoft Surface Pro 5 has been subject to a bunch of leaks and rumors, but that's hardly surprising considering the hype surrounding the purported 2-in-1 tablet. Lining with this, CIO Today (via TheChrisitianPost) earlier this month indicated that the Surface Pro 5 will not oust its proprietary Surface connector in favor of a USB-C port.
Moreover, a source who claims to have a first-hand look at the Surface Pro 5 said that the upcoming 2-in-1 tablet will pack new processors, the Kaby Lake chips from Intel, to be precise. There will be no other dramatic changes in the new Surface Pro.
Previously surfaced rumors indicated that the Microsoft Surface Pro 5 will be released alongside the Windows 10 Creators Update, TechRadar reported. However, this did not come to fruition as the latter rolled out on April 11, with no sight of the new Surface Pro.
If latest rumors proved to be true, the Surface Pro 5 will hit the store shelves in spring 2017, with more details about it revealed at the impending Microsoft event dubbed as "#MicrosoftEDU, on Tuesday, May 2 in New York.
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