Microsoft noticed the ongoing fight between Apple and Google's app shops. Epic Games, known for "Fortnite," had issues with how powerful these tech giants were.

After Microsoft spent a lot on gaming, like getting Activision Blizzard, they hinted at maybe making an Xbox mobile store soon. This move could go against Apple and Google in the app market hard.

Microsoft's Strategy to Expand Xbox in the Mobile Market

Phil Spencer, head of Xbox's gaming department, discussed Xbox's focus on mobile monetization strategies at the CCXP comic fair in Sao Paulo.

He highlighted Brazil's important role in gaming trends and Microsoft's plan to strengthen its mobile presence in South America.

There had been some talk about an Xbox mobile shop, backed up by what Spencer recently said about things that may happen soon.

Microsoft's active mobile plan involves working together inside and talking with other groups. Even though he did not say when the dates would be, Spencer hinted at something arriving earlier than expected.

Microsoft's big effect on gaming is apparent through significant purchases, like the seven-and-a-half billion dollar deal in 2021 that had them get Zenimax Media, home to Bethesda Softworks, further solidifying their place in the gaming industry.

Microsoft Recently Purchased Activision Blizzard

Microsoft's recent acquisition of Activision Blizzard for nearly 70 billion dollars last October marks a big step in growing its gaming collection.

With Activision owning famous games like "Call of Duty" and the King folks behind "Candy Crush," Microsoft is making its lineup of game publishers, like Mojang Studios, 343 Industries, and Treyarch, even better.

Despite getting these notable companies, Microsoft still hasn't made a massive impact on mobile gaming, where King's skills could really help.

While Microsoft aims to focus more on mobile games, they've gotten Activision to improve their mobile phone capabilities.

A past news story said that acquiring Activision may help Microsoft grow gaming on phones, PCs, and consoles. Microsoft points out that 95% of players worldwide use phones for games. Getting Activision shows Microsoft wants to boost where it stands as gaming evolves, especially mobile, which makes lots of money.

Xbox Have the Potential to Grow Now

Xbox, who ruled the console scene, had trouble doing the same on phones, even with an app for iPhone and Android that let you play games from a distance. The lack of its app shop for Xbox happened cause Apple and Google were in charge of handing out apps and setting costs and wanted a big part of the money, which Epic Games brought up in court.

Even though Epic lost, Apple and Google lowered what they took from 30% to 15% during the ongoing case.

The new Digital Market Act law, waiting to be accepted, might force those tech giants to let third parties sell apps, too. This change could open doors for Xbox to start its app store on both.

With smart buys of developers and experience in the field, Xbox aims to mess up mobile gaming.

Phil Spencer didn't say when but hinted it might launch soon.

While entering the mobile market risks failure, Xbox's long planning and what it can do make it favored to start strong despite obstacles ahead.