Apple chief executive Tim Cook took the center stage at Bill Graham Civic Auditorium in San Francisco last year to announce the iPhone 7 and its larger variant the iPhone 7 Plus, which were released on Sept. 16, 2016. While it's not even been a year since the current generations iPhones have hit the store shelves, the internet is already buzzing with reports about the company's upcoming iPhone upgrade bearing the monikers iPhone 7S, iPhone 8, iPhone Edition, iPhone X or just 'iPhone' in various reports.

Amidst the skyrocketing hype surrounding the next iPhone's rumored launch, a report from Bloomberg's Mark Gurman is likely to take iPhone fanatics by surprise. Aside from throwing more light on a slew of features including a curved and larger display, a shift to OLED, an all-glass chassis and elimination of the traditional home button in his latest report, Gurman also gave bad news.

Apparently, Apple's decision to embed the Touch ID fingerprint sensor into the main display is turning out to be "technically challenging" and as a result, the highly anticipated feature might not even come to fruition when the final product launches. This aligns with a previous report from Forbes' contributor Gordon Kelly that indicated Apple might opt to a "Plan B," which involves putting the Touch ID fingerprint sensor on the rear.

It can be recalled that Samsung bumped into a similar challenge with its recently announced Galaxy S8 smartphone and had no choice but to resort to moving fingerprint sensor to the back. However, it's still unclear whether or not Apple will decide to follow in the footstep of the South Korean handset maker.

As if that weren't enough, Gurman also points to a delayed November launch of the new iPhone a.k.a. iPhone 7S, which is likely to lead to a terrible rush amidst the build up to Christmas. In his latest report, Kelly suggests it would be interesting to see if the Cupertino-based tech titan decides to take this risk or just embrace the aforesaid Plan B, especially since Q4 is ideally the company's most profitable financial quarter.

With the 10th anniversary of the aboriginal iPhone around the corner, the pressure on Apple to up the ante in terms of innovation is tremendous. Though both 2015 and 2016 suggest Apple can still garner considerable profits with rolling out minor upgrades, iPhone buffs have been clamoring for a radically overhauled iPhone following the successful launch of the Galaxy S8 and Pixel 2 smartphones.