Banking on their success for PlayStation VR (PSVR), the company is planning to hit the arcade. Sony will reportedly bring the PSVR to commercial customers. It's worldwide success and the growing popularity of VR is pushing Sony to think outside the box.

Reportedly, the company was able to sell 900,000 thousand VR headsets as of February 2017. In its bid to compete with its competitors Sony is on the verge of bringing the PSVR into an arcade setting.

In a post by PlayStation Lifestyle, Sony is aiming to bring PSVR on family theme parks and arcades. The initiative might be first realized in Japan due to the slow adoption of the VR unit in its consumer market.

Sony has already formed a team to work on bringing the PSVR on different markets. The expansion will aim to entice consumers on trying the VR headset before investing in.

The Japanese group's video game arm first announced the plan last month. Sources close to the company said that a "Team" will lead the VR initiative and look for partners in the industry.

Since its introduction in October, the PSVR has become the most popular VR headset for homes. The statistics came from research firm IHS Markit. However, the firm also believes that the technology still remains unfamiliar to consumers.

Sony's direction of selling the PSVR to commercial owners might help in the long run. Individuals that are aloof to VR can gain a new perspective on how VR works in the company's new initiative.

Sony's music arm in Japan has already signed a partnership with Tokyo-based Hashilus. The company specializes in VR technology and offers entertainment content at public places.

Hashilus has been known to bring VR to museums, landmark buildings, and theme parks. Sony's VR competitors have also pursued the same business approach to its consumers.

The Oculus Rift and the HTC Vive have already featured VR tours in theme parks for consumers. Stay tuned for updates.