Those looking to get their hands on the new Mac Pro, brace yourselves! Although Apple is finally gearing up to breathe new life into its fading Mac Pro product line, after giving it the cold shoulder for about four years, the device is highly unlikely to make an appearance this year.
Launched back in 2013, the Mac Pro was very well received by tech enthusiasts and the device also garnered positive reviews from the press. That being said, it's quite surprising Apple has been oblivious to the popular brand for quite a long time. However, all that is about to change.
Apple Mac Pro: When Is It Coming?
Apparently, Apple is prepping to launch a new model in the market. The Cupertino-based tech titan has decided to give the Mac Pro a much-needed overhaul and thus, breathing new life into its fading line of desktop PC.
Lining with this, Apple's SVP of worldwide marketing Phil Schiller told BuzzFeed News that the company is planning to radically revamp the Mac Pro. In fact, since the device is a modular system, a team is already hard at works on a pro display, Schiller added.
According to Schiller, the new Mac Pro will not arrive this year, at least. As if that weren't enough, he even confirmed none of these products would see a 2017 launch. Nevertheless, the company wants to reassure its users that a brand new Mac Pro is indeed in the works.
On Tuesday, April 4, Apple held a roundtable discussion at its headquarters with a select number of publications invited to participate. The company took the opportunity to convey its plans to the huge consumer base of the Mac Pro. Aside from reassuring users that a new desktop machine is in the pipeline, the idea behind holding the discussion was to soften the blow for reports hinting at a delayed launch of the Mac Pro, according to Gadgets 360.
Apple's Phil Schiller, Craig Federighi, and John Ternus attributed the delayed rollout of the Mac Pro updates and upgrades to the design of the cylindrical 2013 Mac Pro, which didn't accommodate itself with a single, notably powerful GPU configuration. This is something the entire industry is gradually moving towards in certain segments.
While the triangular form factor of the Mac Pro's thermal core was ideal for cooling roughly balanced loads, it didn't quite fit the single massive GPU configuration. Taking these shreds of information revealed by Apple into consideration, Forbes' contributor Ewan Spence claims the product line has gone off on a tangent.
On the brighter side, fans of the platform finally have something to cheer about. No doubt, Apple will be leaving no stone unturned in its bid to amend the Mac Pro's rundown reputation. Plus, the iPhone maker is also taking corrective measures; however, the outcome of these efforts could take the time to come to fruition.
Although it's confirmed that a new Mac Pro is on Apple's roadmap, it remains to be seen what form it will get, how Apple decides to deal with desktop demands in the future, and more importantly when exactly will it hit the store shelves.
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