The Apple AirPods have become a thing of controversy since its announcement, but a new approach from the company may just change the way the users see the device. More importantly, Apple seems to be back on its marketing A-game after a long period of not being able to hog the spotlight.

As per the descriptions in the official Apple page, the AirPods fulfill the promise of living a tangle-free and easily accessible earpiece habit, with the innovations of wireless technology at its prime. A multitude of advantages have been noted for the particular gadget, but some are still in doubt of just how user-friendly it can get.

According to BGR, recent reviews have shown the great parts of the AirPods, particularly in terms of sound quality and comfort. A delay of almost two months may have been quite extensive to some, but the positive reviews seem to more than suffice for the nay-saying given to it. More than that, Apple released new promotional videos on YouTube that highlight the overall capacity of the AirPods that took 75 percent of all the online headphone sales within December 2016.

One of the videos showcase how the pairing of AirPods work with the handheld device, wherein another one shows the device being used with Siri to play something from a particular artist. A third video with the title "Notes" display the AirPods laying out musical notes for the melody of the playing song, and the last being the ultimate culmination of all the clips.

The AirPods, as the same report states, could release the ads for a commercial debut on the NFL playoff game featuring the Patriots versus the Texans. This is yet to be confirmed by Apple, making the videos only available on YouTube as of this writing.