Taking the center stage during Apple's last keynote, which was meant to address a growing fret centering on the company's future, Tim Cook played a video that did not feature the usual swooping shots of Apple's products, grand claims, or the company's white rooms. Instead, the assembled tech pundits were treated to a video that focused on various accessibility features that have been incorporated into Apple products.

Surprisingly, the said video did not revolve around the technology. It closed with the culmination that a slew of those same features had been put to work by Sady Paulson, a young video editor, to actually make the film. What makes this even more commendable is the fact that Ms. Paulson is living with cerebral palsy, which is a congenital disorder of posture, muscle tone, or movement.

Ms. Paulson points out in the video that technology is meant for everyone, including her, and it allows them to do what they love. Notably, the narration was done using Siri.

In addition to unveiling the aforesaid video, Apple debuted a re-designed accessibility website that the company believed will not only help set its products apart, but also boost sales at the same time. Moreover, it also urged the rest of the technology realm to embrace the concern that has been neglected for a long time in the fast-moving business of phones and computers that center on feature-focused products. The said concern is not complicated at all: it involves the use of technology and those who can use it.

Ms. Paulson's video was unveiled at Apple's Special Event held in October this year. This is the same event where the tech giant took the wraps off the MacBook Pro, its first radical redesign in years of their extremely popular computer. The new MacBook Pro was also expected to put a lid on criticism that Apple computers were no longer as fast as they used to be with their recently rolled out updates.

However, the video and the computer that came after it was not quite apart from each other --- according to Apple, which claims that they are offering two parts of a design philosophy that are manufactured to ensure that consumers can take full advantage of their products as much as possible. According to the MacBook Pro's description on the company's official website, the laptop is trotted out to feature technology that is accessible to everyone.

Apple's senior manager for global accessibility policy and initiatives Sarah Herrlinger further cemented the fact that accessibility has been quite important to the company for a long time now, while talking to The Independent. Apple alludes to accessibility as one of their core values, she added.

Watch the revealing video Apple played at the beginning of their last event.