Motorola has a special gift to celebrate the New Year, as the company is now selling its Moto X for $399.99 off-contract, $100 less than its original pricing.

While Motorola ran several promotions so far to make its Moto X flagship more appealing, this time the company has slashed the price of the smartphone permanently. This means that it's no longer a limited-time promotion that runs out of stock in no time, the new price is here to stay.

The Moto X may not come with the top-notch specifications of high-end flagships currently available on the market, but it did raise plenty of interest due to its unparalleled customization options. With its new flagship, Motorola wanted to let users design their own smartphone, offering a neat tool called Moto Maker.

After the several temporary promotions that boosted sales of the Moto X, Motorola decided that it was time to slash the smartphone's price tag permanently and the 16GB Moto X now costs $399.99. The 32GB version, meanwhile, costs $449.99. Both prices are for the off-contract Moto X and apply to any combo of customizations made through Moto Maker, except for the wooden backs that cost an extra $100.

"New year, new price from $399.99 without contract," touts a message in a promotional e-mail we received from Motorola. "Reign in the new year contract free with Moto X using Moto Maker. Any carrier, any color combination, anytime - even if you're not eligible for an upgrade."

Motorola then goes on to highlight how attractive its new deal is in comparison to other flagship smartphones that cost significantly more. The company makes no mention of the differences in the specs department, but does point out that its Moto X is "almost $250 less than comparable 16GB off-contract phones," such as the iPhone 5S and the Samsung Galaxy S4, both of which cost $649 off-contract.

Moreover, Motorola also has a trade-in offer in place, allowing interested customers to get up to $320 off the Moto X in exchange for their old device. To take advantage of this offer, visit the company's website here to get a Trade In quote, purchase the Moto X through Moto Maker and send your old device to Motorola. To get the off-contract Moto X for $399.99, visit the Moto Maker website and place your order.