Motorola finally made the Moto X official, introducing its newest flagship smartphone after months of rumors and speculation.

The Moto X is one of the most anticipated devices of 2013. First of all, it launches as the first smartphone from Google and Motorola since Google acquired the company. Second, it sports good specs and advanced customization options that no other smartphone has to offer.

The new Motorola flagship sports a 4.7-inch AMOLED display with a resolution of 1280 x 720 pixels and a pixel density of 316 pixels per inch (ppi), with Gorilla Glass protection. Under the hood, the Moto X packs the new Motorola X8 mobile computing system comprised of Qualcomm Snapdragon S4 Pro MSM8960DT, which has two Krait cores, Adreno 320 graphics and dual-channel memory controller.

The smartphone comes with a 10.5-megapixel rear camera and a 2.1-megapixel front-facing shooter, 2GB of RAM, 16GB or 32GB of internal storage, Bluetooth 4.0 LE + EDR, Wi-Fi 802.11a/b/g/b/ac (dual band capable), and a 2,200 mAh battery. It can operate over GSM, 3G, 3.5G - UMTS/HSPA at up to 42Mb/s) and 4G LTE networks. The Moto X ships with Android 4.2.2 Jelly Bean on board, with a later upgrade to Android 4.3. Motorola did not offer a timetable for that upgrade.

The new Moto X also packs number of user-friendly features such as Touchless Control, which allows users to get directions, check weather or perform other functions simply by telling the smartphone what to do, without having to touch it. Quick Camera has the handset ready to shoot with just two quick twists of the user's wrist, while Active Display quietly displays important information on the smartphone's screen.

The most exciting aspect of the Moto X, however, lies in the advanced customization options.

"People want choice. The choice to design their own phones. The choice to control their phones by voice when their hands are occupied. The choice to have their phones assembled in America," Motorola touts in its press release.

"Moto X offers you that choice. It's designed by you, responds to you and is made for you by Motorola, a Google company. Once you turn it on, it's all yours. And every Moto X sold in the USA is assembled right here in the USA."

Users will be able to choose the colors of their Moto X, as well as the details - front, back, accents, wallpapers. They can even choose to add a name or a short message to futher personalize their handset. There are more than 2,000 possible combinations and Motorola is reportedly working on offering even more. Users can also match the design of headphones or headsets to the smartphone.

The Moto X in Woven Black and Woven White will be available at AT&T, Verizon Wireless, Sprint, U.S. Cellular and national retailers such as Best Buy, with a suggested retail price of $199 on a two-year contract. The smartphone will also be available on all carriers, T-Mobile included, at Motorola's website. It should hit the market in late August or early September, depending on carriers.