The Huawei MediaPad 7 Vogue is finally official and it's shaping up as a real competitor to the widely popular Google Nexus 7.

Huawei's new 7-inch Android tablet apparently aims to grab some of that market share the Nexus 7 and Apple's iPad Mini seized.

"Building on the popularity of the HUAWEI MediaPad series, we've created a new tablet that caters to fashionistas, technology seekers, entertainment junkies, and people who simply expect more from their technology," Richard Yu, CEO of Huawei Consumers Business Group, touts in the press release. "We're delighted to introduce the MediaPad 7 Vogue, our call-enabled tablet with world-class entertainment capabilities and long-lasting battery power. The MediaPad 7 Vogue is a perfect example of Huawei's dedication to making extraordinary experiences possible."

The new Huawei MediaPad 7 Vogue sports a 5-point multi-touch IPS display with a resolution of 1024 x 600 and comes in both 3G and Wi-Fi-only models. Under the hood, the slate packs Huawei's own K3V2 Cortex-A9 quad-core processor clocked at 1.2GHz, backed up by 1GB of RAM. The tablet packs just 8GB of internal storage, but it has a micro SD card slot for additional memory of up to 32GB.

Other specs and features of the Huawei MediaPad 7 Vogue include a 3-megapixel rear camera that can shoot 1080p video at up to 30 frames-per-second (fps), as well as a 0.3-megapixel front shooter for video calls or self shots.

While none of these features seem very impressive, Huawei clearly designed its MediaPad 7 Vogue for the low-end of the market, and one of the Nexus 7's most exciting aspects was its low price tag.

In terms of software, Huawei's new 7-incher runs on Android 4.1 Jelly Bean, topped with Huawei's own Emotion user interface skin that adds a slew of exclusive apps and themes. It's 4,100 mAh battery is decent enough, but is slightly less powerful than the Nexus 7s 4,325 mAh unit.

One particularly interesting aspect of the Huawei MediaPad 7 Vogue, however, is the slate's ability to make calls. While many consumers may not feel too anxious about putting a 7-inch tablet to their ear to make a call, this feature does put this slate on par with the Samsung Galaxy Tab 3 and the Asus Fonepad.

The Huawei MediaPad 7 Vogue will come in black and white color options and will launch in China later this month, with other markets to follow afterwards. The company offered no pricing details so far, but the tablet's specs and features suggest a low price tag.