HTC just got a major boost, at least as far as marketing is concerned, in the smartphone industry.

Per reports, HTC has just won the best new mobile handset, device or tablet award at this year's MWC event, beating out all the other hardware announced at the expo.

"We are delighted by the reactions from both consumers and the industry to the new HTC One. It is a device that has been years in the making and is one of which we are incredibly proud. With exciting features like BlinkFeed, BoomSound, UltraPixel camera combined with the zero gap aluminum body design, we believe that the HTC One will really change the way that people use their phones, revolutionizing the overall mobile experience," Benjamin Ho, chief marketing officer for HTC stated while accepting the award.

HTC had already announced the HTC One at its Feb.19 launch event. However, the company still brought the brand new Android smartphone along at the MWC, and managed to make quite an impression when it was declared that the new smartphone had won the award.

"This isn't the most surprising news, considering there wasn't any one real show-stopper that dominated our attention at the MWC, but the One still had some decent competition to face up against. Devices like the Galaxy Note 8.0, Xperia Tablet Z, or maybe even the Optimus G Pro might have been in the running, but they just couldn't wow the judges like the One managed to," Pocketnow writes.

The HTC One currently runs on Android 4.1.2 Jelly Bean and comes with a 4.7 inch full HD display with a resolution of 1920 x 1080 pixels and 468 pixels per inch. The device is also powered by an impressive quad core 1.7GHz Qualcomm Snapdragon 600 processor.

Other specifications of the smartphone include 2GB of RAM with a choice of either 32GB or 64GB of built-in storage. Apart from this, it also uses HTC's new Ultrapixel camera and HTC's custom HTC Sense 5 user interface.

"People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them," Peter Chou, CEO of HTC Corporation, previously said while introducing the smartphone. "A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality."

The HTC one is scheduled to go on sale sometime late next month, and the handset will be available with a range of different mobile carriers.