HTC will officially unveil its next-generation flagship on March 25 and the company has now slashed $100 off the price of the unlocked HTC One.

The All New HTC One (2014), also dubbed the HTC M8, is definitely one of the most highly-anticipated smartphones of this year. The handset has leaked extensively in the recent past and leaks are now popping up on a daily basis. Moreover, the smartphone even sold on eBay already, nearly two weeks before it makes its official debut.

Until the next-generation flagship smartphone from HTC comes along to challenge the newly-launched Samsung Galaxy S5, the original HTC One just got a significant price cut for those who prefer to purchase a smartphone without a contract from a mobile carrier.

The HTC One has received high praise for its beautiful aluminum unibody design, high-end display and powerful specs and features. Its successor is expected to be even more powerful and top-end, but the current HTC One still packs a punch.

After rumors that HTC will sell the existing HTC One alongside the new iteration, HTC cut $100 off the current flagship. While the unlocked HTC One previously cost a hefty $599 in the U.S., ot now retails for $499 off-contract, directly from HTC.

The move is likely aiming to clear stock of the existing HTC One before its successor hits store shelves, probably sometime next month. As previously mentioned, HTC will officially unveil its new flagship smartphone at a March 25 event in New York City, and the handset is expected to go on sale sometime in April.

While the HTC One price cut definitely sounds tempting, HTC fans may want to hold off on their purchase a little longer and see what the new flagship has to offer. With so little time left until the All New HTC One makes its debut, it's likely a good idea to wait until March 25 and see whether the new iteration seems more tempting than the discounted HTC One off-contract.

HTC is expected to offer its new flagship smartphone at the previous price of the HTC One unlocked, i.e. $599. It remains to be seen, however, whether the existing model will indeed continue to be available alongside the new HTC One 2014.