Smartphone companies started offering Valentine's Day discounts for its devices. HTC in particular, has announced big discounts for the HTC 10, One M9 and One A9 and dubbed its promotion as the "Seven Days of Sappiness," according to a report by Techtimes. The sale started on Feb. 10 and will last for seven days.

HTC 10

The device is now on sale for $549 instead of its usual $699 price tag. It's available in four colors; silver, gray, gold and red. HTC 10 sports a 5.2-inch Quad HD 2560 x 1440 resolution display with 4GB of RAM and a 32GB internal storage which can be expanded up to 2TB.

HTC One M9

Launched in 2015, this device is now $399 from its original price of $649. It's available in gray and gold color variants. The HTC One M9 has a 5-inch FHD display with 3GB of RAM and 32GB of internal storage which also can be expanded up to 2TB of extra space.

HTC One A9

The One A9 is only priced at $299 down from $499 which gives you $200 in savings. It's also available in red, gray, silver and gold color variants. The device boasts a 5-inch FHD display with 3GB of RAM and an internal storage of 32GB. Unfortunately, this one cannot be expanded with a microSD card.

In addition to the big discounts on the high-end smartphones, HTC is also offering discounts on JBL headphones and all accessories as part of "Seven Days of Sappiness" sale. Consumers will also receive a free gift with their purchases.

Which HTC smartphone are you planning to buy during the "Seven Days of Sappiness" sale? Write and share your thoughts on the comments section down below.