Xbox Music is great, but the service is flawed in ways that shouldn't have existed. If you have a Windows Phone 7 handset or a Windows 7 PC, know one thing - Microsoft doesn't love you. Want the company to have serious feelings for you? Upgrade, simple.

Microsoft's Xbox Music streaming platform is mainly a re-branding of Zune with a few extra features here and there. We like the new name and the new features it brings, but what we hate is how Microsoft chose to abandon those customers who are planning to continue using Windows 7 and the other few who own a Windows Phone 7 device, and may not have the cash to upgrade to Windows Phone 8.

Microsoft acknowledged that it has no plans to give Windows 7 and Windows Phone 7/7.5/7.8 users some Xbox Music love. Users of those platforms will be forced to either continue using the soon-to-be-dead Zune Pass, or find a way to upgrade to Windows 8 or Windows Phone 8.

Owners of Windows Phone 7 devices have already been kicked to the curb by Microsoft when we were told our devices were not capable of upgrading to Windows 8. The pain is even more felt by those of us who purchased a Nokia Lumia 900, with the intention that the next update will grace our phones, only to find out Microsoft was toying with our emotions.

A second round of "show no love" to Windows Phone 7 users is not a good idea. Microsoft needs to realize that there are many choices out there, and at any time, fans can swallow their pride and get an iPhone 5 without caring much about the possibilities of getting lost due to the lack of a good mapping application.

Android and iPhone 5 users have all been promised an Xbox Music application. Why does Microsoft finds it so difficult to do the same for Windows 7 and Windows Phone 7 users? it's not making sense here.