You probably heard of Bluesky, the decentralized social media platform, that was sensational back then because some believed it could replace Twitter, which is now X.

Now, the app is enhancing its user experience by adding video capabilities. The platform hinted at the upcoming feature in a recent announcement.

Initially teased in May, the introduction of video functionality comes alongside other anticipated features like direct messaging (DMs).

Details on Video Integration: What We Know So Far

While Bluesky has yet to disclose the exact launch date or specific details of the video feature, it did provide some insights earlier this year.

Now might be a good time to announce that our next major app update will have video. More details soon! — Bluesky (@bsky.app) Aug 29, 2024 at 2:23 PM

According to Mashable, the company indicated that the first version of video integration would likely allow users to share 90-second clips within their posts. Although full specifications remain under wraps, the promise of "more details soon" suggests that users won't have to wait much longer to access this new functionality.

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Bluesky Also Launches 'Anti-Toxicity' Options

In addition to video sharing, Bluesky is also rolling out new "anti-toxicity" features aimed at improving user interactions on the platform, as per The Verge. These updates include the ability to detach quote posts, hide replies, and filter notifications so that users receive updates only from those they follow. Moreover, these features are designed to give users more control over their social media experience, making it easier to manage unwanted or negative interactions.

Earlier this year, Bluesky introduced a "stackable approach" to content moderation, allowing users to operate their own independent moderation services. This innovation will empower users to customize their content moderation settings according to their preferences.

Bluesky's Growing User Base and Market Position

Bluesky's user base has been steadily growing, with the platform now boasting 5.8 million users. Initially launched as an invite-only service, Bluesky quickly attracted attention, reaching 3 million sign-ups before opening its doors to the general public in February. This rapid growth positions Bluesky as a strong alternative to competitors like X (formerly Twitter) and Threads, the latter of which recently surpassed 200 million users.

Competing in a Crowded Social Media Landscape

As Bluesky continues to expand its feature set, including the much-anticipated video integration, the platform is clearly aiming to carve out a unique space in the crowded social media landscape.

With a focus on decentralization, user autonomy, and innovative moderation tools, Bluesky offers a distinct alternative to more traditional platforms.

By continually enhancing its offerings and listening to user feedback, Bluesky is positioning itself as a competitive player in the social media market. The upcoming video feature is just one of many steps the platform is taking to attract and retain users, ensuring it remains a viable option for those seeking a different social media experience.

For the next few months, we will see if Bluesky will live up to the hype of being a formidable X competitor. If this decentralized platform improves, we could anticipate a surge of upcoming users soon.

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