Apple made a new record for highest revenue in a quarter after it reaped $78.4 billion when December 2016 closed. The figure gave a significant rise to $76 billion for the same period in 2015.as

While revenue skyrocketed for Apple, its profit dipped from $18.4 billion to $17.9 on the same quarter. Apple iPhone sales is still the most lucrative for the company, GameSpot reported. With the invasion of the current-gen iPhone 7, Apple has shipped a total of 78.3 million units.

According to Apple CEO Tim Cook, they are happy that they breached the sales while shattering records all along. Every product from Mac to Apple services have a strong performance. Even the App Store did well and produced a record in customer activity.

iPhone 7 Plus has shown a particular demand offshoot. The 7 Plus variant is even stronger compared to the iPhone 7 and predecessor iPhone 6S Plus. It also broke the tradition where upgraded versions struggle to surpass the main models.

If there is a product within the "delicate" trajectory on Apple charts, it could be the iPad. It lost 3 million units compared to 16.1 million sold in 2015. MacBook is also on the near-stagnant phase as it sold few thousands more from the baseline of 5.374 million units.

Meanwhile, Apple is already inching towards slight gain compared to its original forecast for the year-end. The Cupertino-based tech giant pegged $45.7 billion at tops and 38 percent profit margin. The final gross margin rose to at least half a percent more, according to ArsTechnica.

Now looking into what Apple is trying to achieve in 2017, they placed $53.5 billion for the forecast within the first semester. While this looks steep, it is actually below the $58 billion that Apple made in 2015. The biggest factor for the dip in projection is losing streak in 2016 where the company made $50.6 billion within the same period.