Artificial intelligence is quickly making its way into smartphones in various technological developments, bringing inventiveness with it.

With the release of Samsung Gauss, a state-of-the-art generative AI model, the company is set to improve AI capabilities, such as live translation of phone calls on the Galaxy S24 flagship.

Google also highlighted AI in the most recent releases of the Pixel 8 and Android 8 Pro.

A Siri Upgrade

The most recent talk is about Apple, with reports spreading that the massive tech company plans to enter the AI competition.

According to the article in Phone Arena, renowned tipster Revegnus suggested that Apple's virtual assistant, Siri, may undergo a significant redesign. With the help of its in-house Large Language Model (LLM), Apple hopes to make Siri into what is being called "Apple's most powerful killer AI app."

The smartphone market is about to change significantly as industry titans compete for supremacy in the AI space.

Mark Gurman of Bloomberg initially estimated that the project would be finished by 2025; however, the most recent information shortens the planned timeline and brings the much-anticipated Siri update one year sooner.

According to Android Authority, Apple's choice to accelerate Siri's development is considered an essential step in addressing the assistant's functionality gap when compared to other digital assistants.

This tactical change is in line with Apple's resolve to maintain its competitiveness in a market that is changing quickly.

More momentum for Apple's aggressive strategy comes from the impending release of Samsung's Galaxy S24 series, which boasts improved AI capabilities.

With Samsung launching Galaxy AI and real-time call translations in its following phones, Apple is under increasing pressure to strengthen its iPhones with cutting-edge AI features.

iPhone 16 is Already in the Works

Interesting rumors regarding the capabilities of the iPhone 16 are starting to surface, which is creating a lot of buzz ahead of its arrival.

According to the article in Yahoo! Finance, leak source @Tech_Reve claims that iOS 18 will use cloud-based AI to bring massive language models to current iPhones. But it's expected that the iPhone 16 will go one step further with on-device AI capabilities, a move made necessary by the higher processing power needed for advanced AI-assisted functions like Siri.

With the new A18 chipset, which uses a 3-nanometer technology first launched with the A17 Pro in the iPhone 15 Pro, Apple is expected to rely mostly on it.

The iPhone 16's performance is about to reach new heights thanks to this technical advancement.

The iPhone 16 series could introduce a unique "Capture Button," deviating from the expected Action button on the iPhone 15 Pro series. The capacitive button's specific function remains mysterious, but speculation suggests integration with AI applications.

In contrast, other iPhones with iOS 18 may use cloud-based processing, potentially lacking the speed of on-device AI in the iPhone 16.

Apple's push into AI intensifies competition with Google's Pixel 8, heightening anticipation in the dynamic smartphone landscape.