Dropbox has recently launched its independent software called "Paper." "Paper" is a collaborative document editing software which aims to be the biggest competitor of Google Docs, which performs similar functions for different businesses and individuals. Dropbox "Paper" was first announced in October 2015 and entered a beta phase for public use in August 2016.

"Paper" is a basic document editor and writing program much like the extensively used Google Docs and other Dropbox services will enhance the experience of using the new software. "Paper" is a way in which Dropbox is trying to divert business from its competitors Microsoft and Google to itself. This software also attempts to make different companies pay for Dropbox services apart from what they are already paying on an organizational basis. What has brought about this change in the business tactics of Dropbox? All these initiatives are steps that the company is taking to shift away from their fundamental aim: consumer storage and apps. They are trying to move towards a software which can work independently and reap more benefits.

Dropbox had shut down its Mailbox (email app) and photo storage service (Carousel) in 2015. Now, Dropbox is not thinking about individuals and is putting more research and development in "Paper" and other different projects. These steps will help its mobile app and full website to be the proper destination of executing work, rather than just some storage space. However, is "Paper" really a good replacement for the existing software solutions presented by Microsoft and Google? Offices are already paying for Office 365 and G Suite. Hence, Dropbox needs to be really smart about their attitude towards the competitors otherwise, users may alienate the newly launched "Paper" completely. Dropbox "Paper" allows the creation of files and documents and also helps in importing and editing documents and files from several other competing platforms.

"We fully expect Paper to be used in environments where people are using Microsoft and Google products," said Rob Baesman, Dropbox's head of product. "That's the rule, not the exception."

Dropbox "Paper" will work for all users from its launch (January 31) on both the web and mobile platform, irrespective of their original Dropbox plan as long as the user lives in one of the 21 language markets covered by "Paper". Keep browsing MobileNApps for more news and updates.