Microsoft is focusing solely on increasing the power of the Surface brand. Considering the Microsoft Surface Pro models, the company is not looking to beat Apple MacBook Pro in sales as it is impossible to do so at this stage. Therefore, Microsoft is finding areas where it has a winning position. It will use these areas to gain advantage over Apple's MacBook Pros. The strong point about Surface products is that Microsoft has been able to establish the Surface line as a lovable category.

In the process, it has been able to change the mindset of the consumer. Now, instead of buying an Apple MacBook Pro automatically, consumers will at least consider a Surface Pro before buying. Surface products have been able to create a doubt in consumers, which is not allowing them to purchase an Apple MacBook Pro mindlessly. At this stage, Microsoft will lose to Apple on sales. A latest MacBook Pro can cross Windows 10 yearly sales in a week, reports Forbes. As per a NASDAQ report, Microsoft's fourth quarter sales have reached $1.3 billion.

The figure is pretty impressive as it means year on year increase of over forty percent. Surface Team's full-year revenue is $4.3 billion. OEM sales are also up in the premium devices market. Moreover, Microsoft has also reported more and more consumers switching to Surface Pro from MacBook Pro. Whether Surface will be able to overtake MacBook Pro sales is a matter of debate, Surface's steady rise to popularity is commendable. Apple's current hardware and tweaked prices are mainly for the premium end of the market.

The lower end of the Mac ladder has the 12-inch MacBook or the 13-inch MacBook Air. Those looking for something with a lower price should consider the iPad range. Microsoft has an advantage here as its Surface 3 and Surface Pro 3 and Pro 4, all have lower prices than that of Apple. Moreover, with Windows 10 advancing in leaps and bounds and cloud services becoming an equally important factor for consideration, Microsoft's position looks strong. It uses Microsoft's Cloud Services that can easily sync with other services.