It is another victory for Hello Games this week as the alleged false advertising claims filed against them were overturned by the Advertising Standards Authority in the UK.

Earlier in October, Eurogamer has reported that the UK ad watchdog has started its investigation into "No Man's Sky," stating that Hello Games may be guilty of false advertising.

AzzerUK, the Reddit user who brought his concerns about "No Man's Sky" to the regulatory board in the UK, said that his intention is not to spread hate for both the game and the developers.

"But I did feel personally misled", he said. "The marketing of the game was very different to the end game. The end game is a shallow screenshot generator, and in some ways it reminded me of 'Spore'."

AzzerUK also included Steam owner Valve in the investigation. "I figured that if we want Steam store pages for games to start falling in-line and stop misleading consumers, then it would take consumers to point these problems out to the ASA, rather than all sit around on Reddit complaining to each other but assuming that it'll all get sorted by itself eventually." the Reddit user said.

Now in a ruling made by the ASA, where a total of 23 complaints, including Azzer's, were put forward, the decision was made in favor of the indie development studio, confirming that there were no false and misleading advertisements made by either party.

The ASA based its decision on the fact that "No Man's Sky" is marketed as a procedurally generated world, and as such, each player's experience may be different from others.

"We considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties," the regulatory board concluded, "and that it did not exaggerate the expected player experience of the game. We therefore concluded that the ad did not breach the Code."

The full ruling on "No Man's Sky"'s case can be found here.