It has only been a few months since Apple released iPhone 4S, the successor of the hugely successful iPhone 4, but apple watchers worldwide are already clamoring for the new iPhone 5. It is rumored that the latest iPhone will be released sometim in summer or early autumn, but an exact date has not yet been confirmed.

According to some reports, the latest iPhone will simply be named “the new iPhone” instead of “iPhone 5.” It appears that Apple is pushing ahead with rebranding campaign and will most likely drop out the numbers from its new product launches as one of the first steps of this campaign. “About two weeks ago we got a tip from a reliable source that Apple was going to call the iPhone 5 (or whatever) – the ‘new iPhone’. That seemed a little nuts at the time […]. Apple chopped the suffix off the iPad as part of a branding makeover that will likely expand. Just like iMac is not called iMac 1,2,3 it looks like Apple won’t be doing the numbering on iOS devices,” 9to5Mac observed.

Irrespective of what Apple names the new iPhone, the device is expected to be running on the new iOS 6. In addition, as recently Apple dropped out Google Maps from iPhotos, most likely the new iPhone will be equipped with Apple’s “iMaps” application.