Today seems to be a busy day for Google, aside from their announcement regarding their clean energy commitments, they are also expanding their apps. The tech giant will now start using their latest ability to stream Android apps as an advertising tool.

It could be recalled that just last month, the tech company has introduced to their web users a new way to find the information that they needed. The feature offers a user to stream their search results into their smartphone even if it includes a content that is locked within a mobile application without installing the said app.

But Google doesn't seem to be content with last month's progress as today; the tech giant is apparently expanding the abilities of their app streaming feature. This time by allowing developers to take advantage of their technology for app install ads which will be running on the Ad Mob network. The said network is recorded to already have about 650,000 applications.

With this expansion, it enables application publishers to produce ads that are mini-versions of their games or apps. Google says that the said expansion is just one of the two new app install ad formats that will arrive today. The other one would be a way to create touchable, swipe-able, more mobile friendly and engaging advertisements which will be called Interactive Interstitials.

Google's New Head of Product for Mobile Ads, Sissie Hsiao, said that the goal behind these new expansions is to help the app developers find the right users. Hsiao explains further that one can buy ads and get apps installed, but a lot of these apps are only used once or are never used after being installed. Through researches, they found that about one out of four apps are never used and /or tried once already seen.

With their streaming app ads, it would allow users who are merely interested in checking out the game or play the app from the ad itself. These ads will not be looping videos or web versions of the app. This streaming technology was made possible by their acquisition of the start-up company, Agawi.

The ads format, which is called "Trial Run", is a very interesting concept to mobile game developers who would like to increase the likelihood of finding users that will enjoy their game and hopefully enjoy it enough to spend money on in-app purchases.

Aside from having a run time of up to 60 seconds, Trial Run also features the ability for a developer to create custom APK files /app packages to be used in these ads. This way, the consumers interacting with the ad won't have to sign-up or watch an introductory animation but immediately start playing instead.

The said ads will be priced using the standard per click or per conversions using the tech giant's automated system. This will ensure that the developers get free engagements with consumers who try their demo but don't install the app. This format is said to have been on the testing earlier and has seen success prior to its launching.

Additionally, the other format named "Interactive Interstitials" ads, which is also being launched today, offer developers all sorts of ability to create their custom HTML5 ads. These ads can also be interacted with by using a few gestures like swipes, touches and etc. According to Google they can also use live content to create real time ad formats.

Both of the said new ad formats are available now for a limited number of testers. The tech giant also adds that app developers who would like to join the beta should contact their account manager.