Mobile internet although fast is far from what could be ideal on loading media contents especially for the likes of tech companies like Facebook and Google. Previously the public has seen the social networking site improving and optimizing the consumer's mobile web experience through their "Instant Articles" feature. And now Google plans to do the same.

The company mostly known for their search engine has announced last month about their similar AMP project called "Accelerated Mobile Pages." The company has announced that the viewing public will see the results of the project by early next year.

Google's AMP project has been discussed in the company's post as an open source approach that will allow publishers to focus on producing great content while relying on the shared components for a great user experience and higher performance. It was marketed as to avoid the slow and clunky frustrating experience when one is reading contents while on mobile web.

The post also went on to state that publishers increasingly rely on rich contents like image carousels, maps plug-ins, videos and data visualizations to make their contents standout and be more interactive. Publishers also need to have ads and analytics to be able to understand what their consumers would and won't like; and in order to monetize their contents.

In acknowledging the following needs, Google's latest project aims to speed up the contents' and pages' loading time regardless of what it contains. The page's having content like videos, animations, or things like YouTube embeds won't affect it at all.

Since the company has announced their project last month, they have reportedly signed up with about 30 publishers from around the world to participate. They are also partnering with other companies like Pinterest, LinkedIn, Nuzzel, Twitter, Chartbeat, Parse.ly, WordPress and Adobe Analytics.

The AMP project is also supported by publishers like La Stampa, Vox Media, Mashable, BuzzFeed, BBC, The Washington Post, The Guardian, The Economist, Daily Mail, The Telegraph, Huffington Post, TIME, The New York Times, Financial Times, The Wall Street Journal, Hearst, and Gannett; some of which are already working with Facebook.

This month, the tech company said that they are expanding their list of publishers and already gathered other big companies to join their project.