Amidst the loud, eye catching and noise making release or launch of every device or app, Apple, in a not so completely unexpected move, launched an app quietly. I mean seriously, at this time of the year, usually tech firms, companies; they clamor for audience and attention so they do all their launches and releases, or even just an update, as noisy as possible to achieve it. They do say that you have to entice or attract your audience for them to pay attention to you.

So it came off as a surprise when an indoor survey app was spotted by a developer, Steve Troughton-Smith on the App Store. The app, which is said to not appear through search, might be available to some through a direct link. Otherwise you need to download it when you register in the Apple Maps Connect.

According to information that can be read through iTunes, the app enables an indoor positioning within a venue through the Indoor Survey App. When one drops "points" on a map within the app, they indicate their positions in the venue they walked through. The radio frequency signal data is measured by this Indoor Survey App and combines it with an iPhone's sensor data.

Judging by this statement, you can deduce that this not-so-secret app is designed for businesses. After all, the indoor positioning app lets the owners map out their venues by just using their iPhones. This fact has been confirmed by a banner seen in the "Apple Maps Connect" service which invites businesses to register for the app.

Apple Maps Connect was launched last October by Apple. The app includes business owners submitting indoor mapping information. The entries of Apple Maps cover gas stations, stores, restaurants and hotels with Apple specifying that the participating venues must be accessible to the public, offer Wi-Fi throughout their place, and attract annually more than one million visitors; which in short seems like the app is made not for just some small shops but for big well known establishments.

It can be noted that the Survey Indoor app which uses Wi-Fi combined with radio signals to track user positions is similar to the technology "WiFiSLAM" which was developed by Silicon Valley and purchased by Apple for $20 million in 2013.