Google reportedly aims to be your next wireless carrier, as the company could start offering talk and data plans later this year.

In an increasingly competitive mobile market, Google wants to take on wireless carriers and make some offers of its own. The company reportedly plans to start offering cellular plans to customers as soon as this year.

The news comes from The Information, which reports that Google is getting closer to offering talk and data plans. If this report turns out to be accurate, consumers may soon have another choice when it comes to wireless carriers.

"Google is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, according to three people with knowledge of the plans," the publication reports.

Google's new service is reportedly expected to run on Sprint and T-Mobile's networks, two sources noted. More specifically, Google would become a mobile virtual network operator (MVNO) by buying wholesale access to Sprint and T-Mobile's voice and data networks, adds the report.

"Codenamed 'Nova,' the project is led by longtime Google executive Nick Fox. A launch this year seems likely. Mr. Fox had previously looked at starting the service last fall, and some employees have already tested it," The Information further reveals.

Details are still scarce at this point, but if this report turns out to be accurate, Google should launch its network sometime this year. This move would surely stir some serious waves on the U.S. wireless market, and would mark an even greater focus on mobile from Google's part.

At the same time, this move sounds quite plausible, especially since Google has already shown a notable interest in networks. Back in 2012, for instance, the company announced that it will bring blazing-fast Internet speeds to Kansas City residents with Google Fiber, offering speeds up to 100 times faster than usual. Google has since expanded to Austin, Texas, and Provo, Utah, with more markets expected to follow soon.

With no official word from Google, however, this whole wireless carrier agenda remains in the rumor state at this point. As always in such cases, take this news with a grain of salt for now.