Microsoft has officially shared what its new "Microsoft Lumia" branding will look like on future devices, after ditching the "Nokia" branding.

For years, Nokia was dedicated to launching devices running Microsoft's Windows Phone mobile operating system, and significantly boosted the platform's relevance in an increasingly-competitive smartphone market. Back in April, Microsoft acquired Nokia's device unit and started to organize it to unify its business.

Many expected the Nokia brand to fade into the sunset once Microsoft completely took over, and various reports tried to anticipate the company's next move. As early as last month Microsoft continued to launch devices with the "Nokia" moniker still attached to their name, but it was only a matter of time before the software maker chose its own branding.

Just earlier this week, Microsoft confirmed that future devices will launch under the "Microsoft Lumia" brand name, confirming what was already expected. At the same time, the announcement left many wondering just how that branding would fit on devices, as it is quite a long name for a logo. Microsoft has now shed some light on the matter, officially showing what the branding will look like.

"When we announced that the Nokia Devices & Services business would become part of Microsoft, we also shared that Lumia, our smartphone brand, would become part of the Microsoft family. Since then, we have naturally been making the change from Nokia to Microsoft in our websites, packaging and other consumer touch points," Microsoft explains in a new blog post on Nokia Conversations.

"In the coming weeks and months, you'll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia."

The company has yet to announce any new devices with the latest branding, but said that it is looking forward to unveiling a Microsoft Lumia device "soon." At the same time, Microsoft assured that Nokia Lumia smartphones that are currently available on the market will not become obsolete.

"Microsoft continues to sell and support the Nokia Lumia phones that are out in the market, such as the recently announced Lumia 830 and Lumia 730/735. The Lumia promise that you've come to experience and love will remain. We will continue to honor customer warranties and provide world-class care services as before."

At the same time, Microsoft will also keep selling entry-level phones with Nokia branding, such as the Nokia 130, as the company has licensed the Nokia brand for such devices.