Apple is expected to launch a new Apple TV soon and a new report now claims that the device may make its debut in March.

A new Apple TV has been rumored for quite some time, but nothing materialized so far. It now seems, however, that Apple is getting closer to actually bringing its new gadget to the market.

The latest report comes from iLounge, which claims to have received some new information on the upcoming Apple TV. According to the publication, Apple's set top box is in for a major upgrade.

Many iFans have requested on several occasions that Apple added apps to its set top box. According to the new report, the upcoming Apple TV will finally have apps and games available.

"iLounge has heard from reliable industry sources that Apple TV will soon be getting proper game support in an update, likely to come in March or earlier," reports the publication.

"We've heard that developers are currently working on Bluetooth controller options, and it's expected that games could be downloaded directly to the Apple TV rather than relying on another iOS device as an intermediary," adds iLounge.

There's also a chance that existing Apple TVs could also get apps and games through a software update. One issue, however, could be that current Apple TV devices don't have any internal storage capacity, as all content is streamed to the device from a Mac or iCloud. If Apple wants to make apps and games available to existing Apple TV devices as well, it will have to come up with a solution for the storage issue.

"One developer has suggested that game support could be backward-compatible with the current-generation Apple TV. However, it's unknown what current Apple TVs would use for storage - it's possible iCloud could be a part of a solution. This update would effectively put Apple TV on par with the latest Roku devices, which have already had their own app stores for some time. An Apple TV App Store has been awaited for years."

Keep in mind, however, that Apple is yet to announce or confirm the launch of its new Apple TV, so it's all in the rumor state for now. If this report proves to be accurate and a new Apple TV is set for a March launch, we should hear more about it soon enough.