Motorola has just dropped the price of its Moto X flagship to $99.99 on AT&T, Sprint, and U.S. Cellular, likely in a bid to make the smartphone more attractive.

The now-Google-owned company made a splashy comeback with its Moto X, which is the first smartphone to come out under the new parent company. The Moto X has been one of the most highly anticipated handsets of this year, but the combination of mid-range specs and a steep price tag was not exactly ideal.

Motorola proudly marketed its new flagship as "Made in USA" and advertised the handset's unparalleled and unprecedented customization options. The Moto X, however, bears no comparison in terms of specs with the Samsung Galaxy S4, the iPhone 5S, or other flagship smartphones, yet it came at the same price point.

The company has now dropped the price of the Moto X, offering the smartphone for $99.99 instead of the $199.99 it previously charged. The new price is available for customers who purchase the smartphone on a two-year contract with AT&T, Sprint, or U.S. Cellular.

From the three, interested buyers may be more tempted by AT&T's and U.S. Cellular's offerings. AT&T is the only one to offer the customized Moto X, as it holds the exclusive rights to the Moto Maker customization tool. Consequently, those who would like to design their own Moto X may be more interested in AT&T's offer.

On the other hand, U.S. Cellular is offering a $75 discount for customers who are willing to switch to its network. Combined with Motorola's discount, U.S. Cellular's offer essentially brings the price of the Moto X down to $24.99.

For those unfamiliar with the handset, the Moto X comes with a 4.7-inch display with a resolution of 1280 x 720 and a pixel density of 316 pixels per inch, and a Qualcomm Snapdragon S4 Pro processor clocked at 1.7GHz.

The $100 price cut for the Moto X will likely see more buyers interested in Motorola's latest flagship. The company has not mentioned whether this was a promotional, limited-time deal or the new price is here to stay, but interested customers may want to take advantage of the offer while it lasts.