The HTC One Mini will launch exclusively on AT&T on Aug. 23, offering customers a more affordable alternative to the high-end HTC One flagship.

The trend nowadays seems to be launching not just one flagship device, but several variations of various sizes and price points to suit more tastes and needs. The HTC One Mini is an offspring of this trend, launching as the smaller, more affordable version of the flagship HTC One smartphone.

"Our customers love the HTC One, so we are excited to offer this slimmer, more compact version," boasted Jeff Bradley, AT&T's Senior Vice President of Devices, in the press release announcing the U.S. launch of the HTC One Mini. "We're proud to continue to offer our customers so many choices with a broad smartphone portfolio all on the nation's fastest and most reliable 4G LTE network."

"The HTC One mini is pocket-friendly but packed with large experiences - an HD screen, our breakthrough UltraPixel camera, a home screen with customized feeds from news networks to social networks including Instagram, and huge sound from its front-facing stereo speakers," added Jason Mackenzie, HTC's President of the North American division.

AT&T will start offering the HTC One Mini exclusively starting on Aug. 23, for $99.99 on a two-year contract. The handset is expected to go up against notable rivals such as the Samsung Galaxy S4 Mini and the rumored Sony Honami Mini.

As expected, the smaller version of the HTC One sports the same overall design as the full-sized flagship. The smartphone will be available in the same color options as the regular HTC One, i.e. Glacier Silver and Stealth Black, and will retain the highly-touted UltraPixel camera.

For those unfamiliar with the HTC One Mini's specifications, the smartphone sports a 4.3-inch Super LCD 2 HD (720p) display, a dual-core Qualcomm Snapdragon 400 processor clocked at 1.4GHz, 1GB of RAM and 16GB of internal storage. The handset does not have micro SD support, which means that users will not be able to expand the memory beyond the built-in 16GB.

While the HTC One Mini features lower specs compared to the flagship HTC One, it is a worthy alternative for those who want a more compact, cheaper smartphone.