Time Warner Cable (TWC) has just inked an agreement with Microsoft to launch a live TV app for the Xbox 360 later this summer.

In what the two companies call a "landmark deal," TWC will push its TV app to Xbox Live, adding up to 300 live TV channels to the Xbox 360. As expected, the service will be available only to current Time Warner Cable customers who agree to subscribe to Xbox Live Gold.

According to Microsoft, those 300 channel offerings from TWC will include Bravo, AMC, Comedy Central and CNN. Due to the company's Kinect sensor, meanwhile, the app will also support voice controls. The app is currently limited to live TV for now, but the LA Times reports that TWC will add video-on-demand as well later this year.

"TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place - enhanced TV experience, games, movies, music, sports and entertainment apps," Blair Westlake, Corporate Vice President of Microsoft's Media & Entertainment Group, boasts in the press release. "Our partnership with TWC enhances all that is available on Xbox 360 today, which will continue to expand. We're thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers."

"We look forward to introducing TWC TV to Xbox 360 and providing customers with this new viewing experience within the home," adds Mike Angus, Time Warner Cable Senior Vice President and General Manager of Video. "We are very excited about Microsoft's vision for entertainment and the vast possibilities Xbox offers."

When the TWC TV app launches for the Xbox 360 this summer, customers will be able to download it directly from the Xbox Live Marketplace. All users need to do is log in with their TWC credentials to start enjoying their favorite channels.

Microsoft made significant efforts in the entertainment sector with its Xbox 360 and the company aims to continue that strong push with the new-generation Xbox One. The company demoed several entertainment-centric features in the Xbox One last month, including a feature that pushes the Xbox interface as an overlay on top of live television. Microsoft promised that its new console will allow users to instantly switch between playing a game and watching live TV. Will the company add TWC's live TV app to the Xbox One as well?