RIM CEO Thorsten Heins is a man of many words; he's a fighting man who is obviously willing to strike at his opponents to get his BlackBerry 10 platform a chance at surviving in a hostile mobile environment.

Recently, Heins slammed Apple for not innovating enough where the iPhone is concerned. He went on to add that the BlackBerry Z10 is a better device, mainly due to its multi-tasking capabilities. Now Heins is at it again, setting his sights on Android and Windows Phone as he prepares his assault.

According to Heins in an interview with Computer World Australia, RIM thought long and hard about adopting either Google Android or Microsoft's Windows Phone platform. However, the company decided not to go that route due to Windows Phone and Android not being "computing platforms." Instead, RIM chose to go its own way with BlackBerry 10 in the hope of regaining the market share it has lost.

In another interview, this time with Reuters, Heins attacked his rivals once more by saying:

"The [BlackBerry] architecture we have built is true mobile computing architecture. It's not a downgraded PC operating system. It is a whole new innovation built from scratch. It's built for mobile."

Instead of launching attacks left, right and center, perhaps Heins should focus squarely on making sure BlackBerry 10 and the BlackBerry Z10 smartphone are successful. Attacking rivals is not the way to get the job done; it's childish and totally unneeded. There's a saying, "empty barrels make the most noise," and right now Thorsten Heins is acting like an empty barrel while his platform is losing market share globally.

Recently, StatCounter released BlackBerry market share information, and it is not looking particularly well. The information shows BlackBerry as very far from catching Android and iOS, while still losing market share year after year.