More from the PlayStation 4 front, and this time it's an apparent leak from an important Sony executive.

Per reports, the vice president of Home Entertainment at Sony, Hiroshi Sakamoto, has stated that the new PlayStation announcement will be held in May, or at E3.

Although there have been several rumors over the month as far as a new PlayStation is concerned, this one might prove to be the most important by far, as it is directly from a high ranking Sony executive. However, fans will have to wait until May or E3 to find out the potential of the new statement.

The information was revealed by a Chilean site El Mercurio On-Line and translated by NeoGAF members.

When probed about any information related to a brand new PlayStation, Sakamoto said: "That's still a big secret, but our friends at Sony PlayStation are getting prepared. For now, I can only say that we're focused in the gaming event E3, set for this June. This announcement may be then, or possibly earlier in May."

Other rumors say that the PlayStation 4, alongside the highly rumored Xbox 720 from Microsoft, may arrive much earlier this year, the Game Developers Conference in March, to be more precise.

The report stated that both Sony and Microsoft "are preparing 'special Apple-style press conferences' to reveal their next-generation consoles 'near the Game Developers Conference in late March'."

It also said that both the companies will reveal the hardware around GDC, which is set to take place in San Francisco from March 25 to 29, before they finally show off the related next-gen titles at E3.

"We hear that both Sony and Microsoft are targeting special Apple-style press conferences to unveil their platforms near the Game Developers Conference in late March," reads the report. "E3 in June may be the industry's biggest event, but both companies want to give their systems their own limelight."

"That doesn't mean E3 won't be without its surprises. Next-gen games will be announced at the convention in preparation for the systems' release at the end of the year."

Moreover, certain developers are expected to have already received devkits for Sony and Microsoft's next-generation systems. However, there is still time before March or May arrives, and more information is expected to arrive in that time. Until then, everything is just rumor.