Microsoft Xbox 720 versus the Sony PlayStation 4 (PS4) - that's what the gaming industry is waiting for, a battle between two titans fighting for dominion in our living rooms. However, the question is which one is more likely to succeed over the other?

If Google trends is anything to go by, the Xbox 720 may have an early advantage.

Google logs every search query made using its search engine, the company uses the data gathered for marketing and for other purposes. By using Google Trends, anyone can have an insight into what is popular and what is not, and in the case of the Xbox 720 versus PlayStation 4, the next Xbox is proving too much for Sony's next offering.

The Web site, Ludos Mundi, collected information via Google Trends on the performance of the Xbox 720 and PS4. They wanted to know which platform consumers were gravitating towards more, the information has the potential to predict which one of the new consoles could be on top when they are both released.

According to the data received, 60 percent of searches worldwide goes to the Xbox 720, while the PS4 could only muster 40 percent. In the U.S., the Xbox 720 pulls away with a 66 percent lead, the PS4 drops to 34 percent, which is not surprising since the Xbox brand is more popular in America.

We conducted a little investigation on Google Trends and came away with the same conclusion, the Xbox 720 at this time is more popular than the PS4. What is happening here is not good news for Sony, the one dominant force has lost significant market share to the Nintendo Wii and Microsoft Xbox 360. To regain control, it must gain interest from gamers and potential gamers alike.