Kickvox, a company claiming to have "reengineered" mobile search, has announced the launch of its new mobile search engine for iOS and Android.

As mobile search surged a whopping 250 percent in 2012, Kickvox aims to tap this immense potential for improvement and focus on mobile users.

The Kickvox app is a first-of-its-kind mobile search engine that offers a visual, integrated, and categorized search experience designed exclusively for mobile devices and optimized for touch screens. As a result, Kickvox claims to provide faster searching, visual browsing and navigation that deliver immediate results to users, and a better mobile search experience overall.

"Mobile search is broken. The search industry is conceivably the only industry that looks virtually the same as it did a decade ago, yet the platforms that we use to search the web have changed significantly," said Kickvox co-founder and CEO Alan Nowogrodski. "Mobile users don't want a laundry list of sites and cluttered text they need to squint in order to read; they want visually rich content that makes it easy to pinpoint what they need and move on."

Mobile search and discovery is expected to keep surging into a $15 billion per year market by 2017, according to Juniper Research. While Kickvox is still in beta for now, it aims to capitalize on this market opportunity by offering an intuitive interface designed for smaller screens and often not-so-convenient keyboards.

Inside the app, Kickvox uses shortcuts and icons that streamline the search experience, aiming to help users find what they are looking for without having to read massive amounts of texts. Integrated applications include Yahoo! Answers, Wikipedia, Rotten Tomatoes, Yelp, and more, allowing users to search their preferred platforms via a single interface.

Moreover, the Kickvox app sports a visual categorization, designed to provide users with icons next to search results so they can identify the desired results more quickly. Categories include movies, Q&A, shopping, music, reviews, educational, and many more. Meanwhile, according to Kickvox, smart navigation will make it easy to browse through the Web. The app enables users to jump to the next search result with just one click, thus eliminating the need to hit the back button several times until they find the best result.

"Kickvox' mobile-specific search experience will make the blue links that defined the search industry for more than a decade a thing of the past," the company said in an emailed statement.

The Kickvox mobile search app works with both Android and iOS, and is already available for download from the Google Play and Apple's iTunes Store, respectively. For more details about the company or the new mobile search app, check out the company's Web site and the demo video.