Free stuff is always a good reason to pick something up right at launch, and Nintendo made some waves with its London Wii U launch.

Nintendo's Wii U midnight UK launch tool place at HMV's flagship Oxford Street store in London. The doors opened at 11 p.m. on Thursday, Nov. 29, and the first 100 people who eagerly stood in line were promised the New Super Mario Bros. U and another selected game for free.

Besides the free games, the company also threw in a goodie bag for the first 500 people who purchase the console, while Wii U drops £5 off its price tag for the next 100 people in line, Eurogamer reports.

"We're thrilled to be hosting the Official Midnight Launch Event for Wii U at our Oxford Street flagship," said HMV's games chief Ewan Pinder. "[It's] fast becoming the natural home of all major games launches in the UK."

The Wii U launch in the UK follows the U.S. launch last week, which has a quite rocky start. Nintendo announced the console in the U.S. without its TVii streaming service, disappointing customers who wanted to watch TV shows on their brand new gadget. Another drawback is that the 8GB Wii U has only 3GB of usable storage space, which means that streaming options are paramount for those who want more movies.

Nintendo's Wii U launch lineup consists of 24 games, not including those that can be downloaded via the Nintendo eShop. The launch collection will be available from retailers along with three Nintendo Wii U bundles that will include both the Basic and Premium consoles.

Wii U customers in the UK can choose between three hardware packages. One of those packages includes Ubisoft's exclusive ZombiU, bundled with the limited edition £330 Premium Pack. This bundle comes with the 32GB black version of the console, GamePad, and a Pro controller, which costs £40 on its own. ZombiU comes with a £44 price tag if purchased separately.

Meanwhile, the alternative £299 black edition of the Premium Pack includes the Nintendo Land Game. The Basic white 8GB console pack comes with a £248 price tag, with no software included.

The collection of games available from day one includes, in alphabetical order, the following: Assassin's Creed III, Batman: Arkham City Armored Edition, Ben 10: Omniverse, Call of Duty: Black Ops 2, Darksiders 2, EA Sports FIFA 13, Disney's Epic Mickey 2: The Power of Two, Family Party: 30 Great Games - Obstacle Arcade, Funky Barn, Game Party Champions, Just Dance 4, Mass Effect 3 Special Edition, New Super Mario Bros. U, Nintendo Land, Rabbids Land, Skylanders Giants, Sonic & All-Stars Racing Transformed, Sports Connection, Tank! Tank! Tank!, Tekken Tag Tournament 2 Wii U Edition, Transformers Prime, Warriors Orochi Hyper, Your Shape: Fitness Evolved 2013, and ZombiU.