Mainly involved with mobile game development, Supercell has recently released the new game called "Squad Busters" which is the company's first game to be released worldwide in over 5 years. The game is now available on both iOS and Android, becoming the latest addition to the Supercell fully launched games. As per reports, it took 16 months of development, testing and launch of beta versions of the game.

A Journey of Development and Refinement

"Squad Busters" was first launched for public play in January 2023 and is a quirky multiplayer game designed by Supercell with the main characters based on franchises like "Clash of Clans," "Hay Day," and "Boom Beach."

This was succeeded by a closed beta held in Canada in February 2023; its primary purpose was to gather feedback in order to polish the title. The beta test contained the bases that shaped the following evolutions in this game based on the feedback received.

The second beta test was held in Canada, Spain, and Mexico in mid May 2023. This beta had certain improvements such as the actualization of the feature that allows players to reroll characters for each round, and the integration of the character merging concept. This particularly important feature, where from three identical characters you get a better one, became the basis of the gameplay in "Squad Busters" and was shown in the trailer in the early stages of the game.

Soft Launching

The official release of "Squad Busters" was done in a few countries on the April 23, in Canada, Denmark, Finland, Mexico, Norway, Singapore, Spain, and Sweden, where it received an impressive response. The official game reached, and got 100,000 downloads on Google Play Store within the first day and ranked number one for downloads for a day in the Apple store in Spain, Finland, and Canada.

Furthermore, "Squad Busters" achieved the 10th highest mobile games revenue in Spain on its first day on the iOS platform.

The fact that this soft launch period was one month long was also an important test of the game's performance and overall it brought impressive revenues in - more than $2 million. The popularity and well response in these countries as a sign that the game could expand internationally.

Features and Gameplay

"Squad Busters" is a high-energy game that puts players in a tactical battlefield in which they must complete various objectives and build their squad as they go along. All the games are ten-person games where each side fights for an opportunity to collect as many gems as possible within the duration of four minutes.

The character merging is another effective addition to the game as it also contributes to the game's dynamics that enable two similar characters to be merged to unlock better strength, health point boosts, and abilities. This attribute has been a favorite for attracting the players due to the extra depth and the strategy it provides.

The game also offers different maps with the different modifiers which provides the game with a lot of variation. There is a certain unpredictability in every match and as a result, it ingrains the need of the players having the drive to improve their strategies all the time. The variety of characters included in the game and chosen from various games created by the studio enhances the game's attractiveness with elements of nostalgia yet novelty.

Looking Ahead

Ken Jeong and Chris Hemsworth have already posed in Squad Busters-related garments, and "Supercell's" strategic marketing approaches have assisted in establishing people's enthusiasm for launching the game globally. The enormous pre-registration campaign initiated for the game includes 30 million users.

The considerable interest and high level of retention in the course of a soft launch raise high expectations for "Squad Busters" to become a key app in the mobile gaming space and, in particular, to mimic the successes of established games like "Clash of Clans" and "Brawl Stars".