In a recent interview, the CEO of Amazon, Andy Jassy, talked about how generative AI could totally change how customers interact with companies on Amazon and elsewhere.

He said that generative AI would make customizing things for customers easier for developers and those who run businesses.

Amazon CEO's Foresight of Generative AI

Jassy thinks this could be amazing for everyone and how companies understand what customers want could get way better with generative AI helping to predict stuff.

He also mentioned that Amazon wants to improve Alexa by adding more knowledge and making it better at talking to people using generative AI.

Although he knows AI could cause problems, Jassy mentioned how super important security is and that they have to make AI help people without messing things up.

Overall, he seems hopeful about how AI could transform customer experiences if appropriately done but knows they must be cautious in developing it.

In June, Amazon Web Services shared plans for a huge center meant to help companies use AI to create things. Later that November, they launched "Q," a new chatbot, to try to beat Microsoft and Google at making work software.

AI that can create text, images, or info based on tons of old data is called generative AI. Andy Jassy, the Amazon boss, said it's a big part of what they do, calling it a significant focus and investment.

While he didn't give details, Jassy talked about different ways they could use it, from making work more accessible to improving how customers experience things.

Jassy mentioned how Amazon knows a lot about generative AI when used to build stuff, bringing up ChatGPT, an AI chatbot from OpenAI.

He also stressed its importance behind the scenes, like the computing stuff for models like CodeWhisperer. This coding friend that uses AI, already looking helpful, really boosts how fast developers work, according to Jassy.

Introducing 'Q,' Amazon's Own Generative AI

Amazon showed off Q, an AI chatbot they made for businesses, proving they want to catch up to companies like Microsoft and Google, which have AI tools.

According to a news source, after seeing how popular ChatGPT was when it came out from OpenAI, everyone started working on things like it real quick.

Q is supposed to help with talking to customers, making documents, and customizing conversations for different companies by getting info from their computers and programs. It's still in the testing phase.

Despite Amazon owning a lot of internet servers, they aren't as open about how they make their AI systems as schools like Stanford.

Stanford has a list rating big companies on how clear they are about their intelligence programs, and Amazon was at the bottom of the top ones because they don't show their work.

Even so, Amazon bought an AI startup and introduced new things for Alexa to automatically have better chats and summarize what people say about products.