When it comes to new approaches to marketing, search engine optimization is not an old technique. However, many people may still be reticent to try SEO when there are so many options on the table. While it's true that digital options have made marketing your business far more effective and varied, SEO still deserves a place at the table when it comes to boosting your web traffic. If you're at a loss for how to explain the benefits of SEO to a non-believer, here are a few strategies to try.

One of the first things to do when talking to a non-believer about SEO is to give them an analogy that makes sense. One of the ways you can do this is to compare testimonials in the business world to SEO. When making a purchase or hire, you'll likely seek input from others. These referrals give you the peace of mind that the product or person you are engaging with is worth your time, energy, and money. Referral links, or backlinks, are no different. When you have several reputable sources linking to your website, your website is seen as having more authority which helps increase your page rank. This, in turn, translates to being shown more often and in higher placement in search engine results. If you don't have good references you may not get the job, and if you do not have a good page rank you may not even be seen by potential customers.

Volume is another thing that you should bring up when talking to a non-believer about SEO. On Google alone, users perform more than three million searches every minute. That translates to three million chances for your business to show up in search results, and when you think about that number at a daily level the statistic gets even more impressive. Search engines are being used day in and day out and so it's silly to think that a business should not be focusing on how to improve how and when they appear in users' search results. Avoiding SEO is similar to avoiding email campaigns or social media campaigns for your business. All of these digital approaches have been shown to be effective and offer a solid ROI, so avoiding any of them means ignoring a good idea that can actually help your business.

Another important distinction to make to anyone on the fence about running an SEO campaign is that doing so is easy. Although SEO deals with complicated algorithms and a variety of factors on both your website and other online properties, running an SEO campaign does not need to be done solely by you. There are a variety of businesses that are able to help you with a managed search engine optimization campaign, from auditing your existing strengths and weaknesses to finding ways for you to get high-quality backlinks posted on reputable websites across the internet. This means that if you can make the space in your budget to do so, there really is no excuse not to perform at least some search engine optimization on an annual basis. Doing so annually is important since most search engines are constantly updating the way that they determine which websites to prioritize in search results. With a company like linklaboratory on your side, you can have the peace of mind that all necessary changes are being handled properly.

Getting someone on your team to comprehend the importance of something that they do not fully understand is always a difficult task. Especially when it comes to SEO there is plenty to demystify. However, using the above points about ease, value, and importance, you should be able to begin the conversation with much more persuasion.