Apple's iPhone 5 may be on track to steal the Galaxy S3's thunder, but the Korean smartphone maker Samsung is pulling out all stops to stay in the public mind. Samsung recently unveiled a pink Galaxy S3, adding to its slew of recently-launched color variants for the smartphone.

"According to images leaked to the web, Samsung will be releasing a bright pink version of their Galaxy SIII in Korea next week," a DroidLife report states.

The launch of a pink-colored smartphone is not a first from Samsung; the company had launched a pink variant for its Galaxy Note as well.

Earlier in July, Samsung had announced an exclusive Garnet Red version for U.S. carrier AT&T. At the time, the company had hinted that it was on course to launch additional hues in the near future. Additionally, in August this year, Samsung added to its original Pebble Blue and Marble White options for the S3 with the introduction of four new colors: Amber Brown, Titanium Gray, Sapphire Black, and Garnet Red.

The new introduction takes Samsung's S3 offerings to seven color variants. Experts opine that Samsung's launch of a pale pink S3 version is a clever marketing manoeuvre, in a bid to stay increase its attractiveness quotient and to stay in the news. The smartphone is allegedly targeted at women and men who are confident in their masculinity, and would not balk at the prospect of owning a "girly" color.

Samsung is yet to announce the official name for the pink version of the S3 and will be releasing the smartphone in Korea initially. However, no information on U.S. and Europe launch details is available yet.