Data released Monday from Kantar Worldpanel ComTech reveals that Android now takes two-thirds of the device share in Europe.

"Android continues to dominate the European market in the build up to the iPhone 5 release, increasing its share by 20.2% in the past year. Surprisingly, Windows has managed to maintain its 5% share despite a raft of Windows 8 products being announced. However, this has been achieved through heavy discounting," global consumer insight director at ComTech Dominic Sunnebo said.

The report also revealed that consumers' appetite for smaller screens is dwindling. Twenty-nine percent of Android devices sold over the past 12 weeks had a screen size of over 4.5 inches. Apple is reportedly launching a 4-inch iPhone Sept. 12 in light of the rising demand.

Larger phones are now providing higher resolutions, so the tradeoff of screen size versus display quality is diminishing. Google's Samsung Galaxy Nexus smartphone uses a 720p display, while Apple's iPhone 5 is probably going to use a version of its Retina display. Suggestions are that the device will scale horizontally to maintain the resolution and iPhone 4/4S form factor.

"Consumers who own a smartphone with a larger screen tend to be much more engaged with their device across a whole array of functions," Sunnebo added. The proportion of users with sub-three-inch screens watching media is 19 percent, while 65 percent use screens over five inches, a figure which suggest that tablets continue to rise in popularity. ComTech also described the relationship with user satisfaction and loyalty, suggesting the reason for iPad's success.

Apple Insider is reporting Apple is expected to launch seven products by the end of 2012. Two are expected to be the new iPhone and iPad Mini, the latter a seven-inch version of its popular tablet. Google released the seven-inch Google Nexus 7 tablet in June; before that in 2011 Amazon released the Kindle Fire, also a seven-inch tablet, and is planning an update.