Rumors of a potential new Amazon Kindle Fire set to compete with the Google Nexus 7, and the Apple iPad Mini, (if that device is real, that is), has been roaming about the Internet for quite some time, though it has since slowed down to a near halt. However, The Verge claims it has got hold of an image of the new Kindle Fire, and even went on to say there are two of them in the Amazon labs.

It is not certain which one of the two Kindle Fire that picture is depicting, but from a design perspective, it looks to be larger than 7-inches. Amazon is yet to launch a 10-inch Kindle tablet, and with the success of the first Kindle Fire 7-inch tablet, the company could be feeling exceptionally brave right now to ride the wave with the big boys.

There are no information regarding specifications at this time, but expect a few leaks before these devices are officially announced by Amazon in the not so distant future. For Amazon to keep competing in a space that is becoming overly crowded, it will have to come good, and not just on the hardware front, but most importantly on software and quality pre-installed applications.

Amazon is clearly on the move to hold its place as the top OEM in the 7-inch Android based tablet space. Unlike other companies that are equipping devices with Google-centric applications, Amazon is turning to Nokia for its mapping solution that will find its way in future Kindle Fire products.

The expected unveiling of Amazon's new Kindle Fire devices is said to be happening some time next week. Amazon is using a custom version of Android to cause havoc in the Google camp. So one can safely say, the Nexus 7 Android-based tablet will be in a bit of a predicament come next week if these rumors hold up.