In a move that came as no surprise, Samsung has finally killed its Bada mobile operating system. Bada OS was Samsung's answer to Nokia's Series 40 operating system, which is able to run on low-end hardware and targeted at developing nations. However, Samsung only found mild success with its venture and has chosen to end Bada in favor of pursuing something with more promise to bring the company forward.
With Bada gone, the company will now focus its efforts on Android and Windows Phone, along with Tizen, which is an open source operating system derived from MeeGo, the failed venture between Nokia and Intel. Samsung is the top Android smartphone vendor, but things are not the same in the Windows Phone space since Nokia came along to take ownership of the roost. Samsung may try to regain Windows Phone marketshare lost to Nokia by putting more focus on Windows Phone 8 with new handsets.
Rumors are floating around about two Samsung branded Windows Phone 8 devices named Marco and Odyssey. Both devices are expected to be released before the end of 2012, possibly either in September, or the months after. The Odyssey is basically a Windows Phone 8 version of Samsung' critically acclaimed Samsung Galaxy S3 Android-based smartphone.
The first Samsung branded Tizen devices will not hit store shelves until 2013. The company likely chose to push Tizen into next year so that it would not get lost in the Windows Phone 8 and iPhone 5 spotlight. If all goes well, Tizen would become Samsung's push into developing markets, and possibly a way for the company to rely less on Android to stay relevant in the mobile landscape.
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