Apple has long been seen as the cool and trendy iCompany, the preferred tech outlet for young, hip consumers who just have to have the coolest gadget. Apple itself helped promote that image, but it seems now that its fan club is getting older. Have Apple fanboys finally grown up?

According to a new survey from YouGov's BrandIndex Buzz, the Cupertino, California-based tech giant may be slowly losing its edge with the kids. Recent polls across all demographics in America show that since January 2008 Apple has become far more appealing to consumers aged 35 and above, while interest in the 18-34 segment has slightly decreased.

YouGov conducts surveys each day, asking whether a respondent has heard positive or negative things about the company in question. YouGov then tallies that data and comprises what it calls a "BuzzScore," which measures a brand's reputation in America.

Apple's BuzzScore from January 2008 through present shows that its appeal to the 18-34 demographic has decreased over time, especially from its high back in 2010, while respondents in the 35+ age group seem increasingly more interested in Apple's technology, especially over the past year. In fact, Apple's appeal to the more mature crowd nearly doubled last year, jumping from a decent score of 25 on May 17 to an impressive 48 by November. At that point in November, the 18-34 demographic buzzed a 35 on YouGov's excitement graph.

The new findings may come as a surprise to some, but Apple's new Boy Genius ads aired during the Olympics seem perfectly tailored for this situation, addressing what is now Apple's biggest fan base. In case you haven't seen them yet, the newest Apple ads feature a young Genius (Apple's in-store technical support staff) kindly assisting some puzzled adults with their tech problems.

"Now that adults 35+ have a higher perception of Apple, it may make sense that the 'Genius' ads were airing during the Olympics, where the prime audience is easily over 35 years old," YouGov said in a blog post. "It appears that the 35+ demographic, which includes [Baby] Boomers 50 and over, may need more product hand-holding than the younger group - hence the Genius [ads]."

This increased appeal to more mature age groups, however, does not mean that youngsters have lost their interest in Apple's gadgets. YouGov simply pointed out that the brand score is slightly lower than it was in 2008. On the other hand, youngsters have far more options now than they did back then, and Apple faces increasingly tougher competition from Android devices. Could Android have snagged those enthusiastic youngsters?