A state of disappointment is in for the game creator Activision Blizzard, Inc. coming from the feedback of several retailers and resellers, third-party services for data, NPD included, regarding the unexpected minimal revenue from sales of Call of Duty: Infinite Warfare, according to Barclays.

The latest release by Activision for first-person shooter games, "Infinite Warfare", was launched last November 4, 2016.

Cristopher Merwin, an analyst, mentioned the main cause underlying Call of duty: Infinite Warfare's poor sales performance was because of below standard quality of the product Infinity Ward delivered, which had a big impact on negative sales. Another letdown from before for gamers was their previous release last 2013, was Call of Duty: Ghosts, which was also from the same creator.

However the negative present times maybe for the title, there is a bright future predicted for the franchise. There would be a likely recovery by 2018, with the next version of "Black Ops" by Treyarch. A better future is to be expected for the firm as several titles such as "Diablo 4", "Black Ops", King ads and eSports are to be included, and the firm believes that stocks will rate to $45 or better.

The fourth quarter estimate for the revenue of "Call of Duty" was adjusted by Barclays to -32 percent year on year from the previous -5 percent, that is assuming ASP increase is at 22 percent and a decline in units at 47 percent. The estimate for the firm's revenue per share is lowered to $0.60 from $0.79 for that quarter.

The last hurdle for the shares of the company would be the result of the last quarter and the guidance of 2017 according to Barclays. Following that, the shares as the firm believes, will increase, as implementation and execution is getting better through the year. With the variating potential of profit and loss, the firm sees that Activision shares yields a feasible balance on risks and rewards.

Resulting from which, the firm held its rating but adjusted its price target for the shares of Activision from $50 to $44.