Another announcement, another cloud service. Along with Google Drive, and Dropbox's revised free offerings, LG has now joined the cloud bandwagon by launching Cloud for sharing media files across smartphones, TVs and PCs.

Using the service will require users to download the LG Cloud application from Google Play for Android devices from version 2.2, though Android 2.3 is recommended, or the LG SmartWorld app store. The latter is also used for TVs; PC and laptop users can download the app from LG's Web site.

The service, now in beta, automatically syncs smartphone content with PCs and TVs, which includes 3D content along with the usual photos and videos. LG said this is almost instantaneous. Videos edited on a PC can be uploaded to the cloud to view on mobile devices.

LG is keen to emphasize that there will be little to no lag when content is streamed to devices. Media isn't downloaded before being viewed, which is possible through the company's Real-Time Streaming Transcoding technology.

Like LG's competitors, LG Cloud comes with free and paid options, offering 5GB of free storage per user. Users are limited to 2GB per upload, though users who own an LG Smart TV or LG smartphone get 50GB of free storage for six months. LG will announce the paid options when the service is fully released - as it is currently available in beta form in the U.S. and Korea - though, again, the company didn't say when specifically.

"The challenge is how LG will differentiate its cloud offering from everyone else working aggressively in this space, whether it's Samsung Allshare, Apple with iCloud or a third party cloud provider," Ben Wood, director of research at CCS Insight, said. The mentioned iCloud offers syncing across the iOS platform - and can setup devices without plugging in to a laptop - while Samsung's Allshare service allows content to be shared between PCs, laptops and mobile devices. Other services, such as Google Drive, integrate into Google Docs.

(reported by Jonathan Charles, edited by Dave Clark)