Samsung phone users worldwide are in disarray as a new software update was reported to have rendered them useless. The update, reported by numerous users, has bricked some of the older Galaxy models of Samsung while continuously going through a frustrating boot loop with no clear solutions identified.

Global Outrage After Samsung Updates Bricks Phones

Samsung Galaxy S10, one of the affected models of the boot-loop-inducing update Christian Wiediger/Unsplash

Earlier this week, Samsung began distributing an update to improve the company's Galaxy devices. This update, however, instead of bringing an increase in performance rates, has brought along major issues for users.

As TechSpot reported, numerous users reported that their Galaxy S10, Galaxy Note 10, Galaxy M51, and Galaxy A90 have been caught in a boot loop-recurring mode. Unfortunately, attempts at a hard reset have been unsuccessful for most people, leaving only factory resets to restore the devices.

This problem appears universal as those in South Korea, the United States, Singapore, Australia, Belgium, France, Indonesia, the Philippines, and Germany are reporting the same.

There are posts of frustration on forums and social media networks, and many of these complaints center on users' needs worldwide, particularly on Reddit.

The relief, however, has come to South Korean users. Consumers have rushed to local repair shops with complaints that were often resolved without data deletion. The same cannot be said in other parts of the world, like in the United States. In the U.S., customers complained that Samsung customer service had nothing to offer regarding an immediate fix.

A user shared a dialogue with Samsung Care US. In the communication, the company admitted to knowing about the issue but refused to estimate when there might be a fix. The user revealed that Samsung's Korean team had already solved the problem, whereas U.S. support declined to answer how other regions were handling the situation.

Samsung Issues Patch, but It's Too Late for Some

Although Samsung has released an updated version, nothing can be done to assist those users who cannot access their handsets. The only existing workaround for those affected is to perform a factory reset, which will delete all files unless they have a backup.

The company claims the issue had nothing to do with Android but a SmartThings app it created to control other devices, including TVs. The app comes preinstalled on most Galaxy phones, which means even customers who never employed it were affected.

Customers Losing Faith in Samsung

However, most Samsung users have been brought to doubt the reliability of the company as regards providing updates on the software. Declining trust in a flagship from Samsung is a recurring theme that stares boldly on forums like Reddit.

According to one user: "Why would I pour tons of money into a flagship that they casually brick or has an uncovered hardware failure in 3 to 4 years?

This is not the first time Samsung has experienced criticism due to problematic software. The issue mainly impacted the older devices running on Android 12; still, for many loyal customers of Samsung, it left a bad taste in the mouth. Although the reports state that it does not affect users running on Android 13 and higher, users can't even really ignore what the future updates might look like.

Is Samsung Losing Its Edge?

This fiasco—though a small dent for Samsung in the smartphone space—will haunt the nerves of its users. As the smartphone user becomes proactive with the choice of mid-range devices as substitutes for expensive flagships, this is the best time when

Samsung needs to be serious about it and address these issues quickly and briefly to win over its loyal base. The times ahead could allow room for assuming that reliability in software would be just as important as cutting-edge hardware, with smartphones as their focal point.

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