Brands will now be able to create their own sound tracks and suggest playlists to users, using the Spotify Music Platform, reports Adage . The report, which has been confirmed by Spotify, states that brands such as AT&T, Reebok as well as Intel will release applications featuring customized playlists.

The report further discloses that the AT&T app works by matching tracks to the places from where they were written, performed or even recorded. This feature will cater to the penchants of music fans, who delight to be furnished on music scenes that are associated with particular countries or cities.

Spotify has opened its platform to popular brands like Coca-Cola, Sprite, Chevrolet, Reebok, and Motorola since the launch of the platform last year. A company like Intel can suggest tracks based on what the user's Facebook friends are listening to, or Reebok can suggest and create workout playlists. The development seems to be budding from a recognition of the lucrative prospects of linking the Spotify brand to user defined streaming music initiatives.

Spotify is accelerating its drive to grow its "Inside" brand message with Pandora. The company's "Inside the Music" thrust is based on Pandora's Music Genome data to detail the story of rock 'n' roll. The project is looking to expand and do the same for electronica, rap, country, classical and R&B music genres.

"You're about to find out what's inside [rock 'n' roll] with an exclusive look at the distinct track features that define this popular genre," reports the Inside the Music page, which is dishing tunes from the sensational AC/DC, Sam Cooke, Tom Petty, Joan Jett, and various others. Owing to its digital music services the branded music playlist facility has become a popular development. The similar development is what streaming music ad network TargetSpot has come up with for Facebook apps as well as microsites for entities like State Farm and Ritz Crackers.

From a profitability strategy Spotify is looking to capitalize on bigger streams of revenue from novel sources. The company looks set to release several branded apps that comprise products as well as brand names with prospects of sustained earnings from advertising turnover. Spotify is seeking to convert its huge collection of users into dollar figures. The entity has a whooping three million paid subscribers who are willing to fork out extra dollars for more features and so far music streaming facilities have been available to users at no cost. The branded apps are the company's way to develop more engaging and interesting user experience in a bid to rake in more revenue.

"Brands will build these apps, and they'll spend their marketing dollars to promote them on and off Spotify," outlined Spotify chief Marketing Solutions officer Jeff Levick.

Social networking marketers will seize every opportunity to get people to identify with their brands in the same manner Facebook has achieved this with its Corporate Pages and Twitter is running the same concept with several multiple Corporate Twitter accounts. Spotify is on a mission to do the same with sponsored apps.

(reported by Gugulethu Nyoni, edited by Dave Clark)