The year is ending but it seems like legal actions against Google keep on coming. The latest of which is being done so by Ryanair. The Irish airline has done so in an attempt to force the tech giant to stop their promotion of the allegedly deceptive and misleading ads of another website selling Ryanair flights.

Ryanair has been complaining about eDreams, a company that apparently masquerades as the Irish airline then sells their seats at cheap prices which causes problems with customers' bookings. Now they have set their sights on the search engine company as it has been observed that internet searches for the Irish airline promote the eDreams website and their subsidiary Opodo. But that is not all, as it is also seen that Google's own flight search adverts are even placed above Ryanair's site.

The Irish company claims that they have already received thousands of complaints from their customers. They accused the tech giant of misleading the consumers and breaching their code of conduct.

Ryanair Chief Executive Michael O'Leary said that he has already forwarded the emails to the inbox of Google's Eric Schmidt. He also stated that the Irish legal court proceedings are an attempt on their part to force the search engine company to take action after the Irish airline's complaints were ignored.

The Irish airline's chief executive has been enraged that eDreams is offering lower, non-existent fares on a web address they use where the URL contains the name Ryanair and also uses their branding. Based on a survey conducted, 82 percent of the adult consumers believed that site to be the official Ryanair website.

According to Ryanair, aside from having to pay additional charges, customers also experienced problems with their bookings including contact details having been omitted and additional passengers plus checked luggage not being recognized.

Ryanair has been in a legal action around Europe against the Spain-based travel website eDreams. So far only a recent ruling in Germany has stopped eDreams from including the term Ryanair into their German domain name.

The Irish airline's Chief Marketing Officer Kenny Jacobs said that their company had no choice but to take legal action against Google and eDreams. The subdomain, branding, and design are obviously an attempt to fool customers into believing that they are booking Ryanair's low fares directly from the company.

Jacobs also said that their calls for a greater Google advert transparency or for the tech giant to abide by their code of conduct has been repeatedly ignored. In favour of avoiding consumers being misled on the Google search engine, they have turned to these high court proceedings. He also cleared that the company has no problem with the tech giant's charging advertisers on their paid search function but they expect the company to make sure that the ads are honest and transparent.

O'Leary adds that Ryanair, though they have done some things wrong in the past, has since improved their services. They also have never made such deceptive advertising fares that simply don't exist. This is why they have the legal action; to preserve the Irish company's newly improved reputation.

Additionally, EasyJet another airline company, also had a long-standing complaint against eDreams and has since been warning their consumers against booking on third party websites.

eDreams, on the other hand, says that the case against Google and their company has only just been filed so there is little they can say but disagree strongly against Ryanair. According to their spokesperson, the action made by the airline is clearly an attempt to stop online travel agencies from offering consumers the best price and choice when booking their flight.

Meanwhile, Google has not released any comments regarding the issue.